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Zitate zu VUCA

Paul Polman, CEO of Unilever

"The acronym VUCA - Volatile, Uncertain, Complex, Ambiguous – may have its origin in the military, but it is increasingly clear that it applies to all aspects of our lives today. The fact is we operate in an age of fast-moving and increasingly unpredictable change. No one country, society, industrial sector or individual organization is immune. We are all impacted. Navigating this new reality is made even more challenging by the increasingly interdependent nature of today’s world. The issues and predicaments we face are linked inextricably as never before. […] Systemic changes therefore require new forms of leadership from men and women – and especially from women – willing to be the vanguards of change.”

(Polman in: Probst & Bassi, 2014. Tackling Complexity – A systemic approach for decision making. Sheffield: Grienleaf.)

Nathan Bennett & James Lemoine

"VUCA is an acronym that has recently found its way into the business lexicon. The components it refers to – volatility, uncertainty, complexity, and ambiguity – are words that have been variously used to describe an environment which defies confident diagnosis and befuddles executives."

(Bennett & Lemoine, 2014. "What a difference a word makes: Understanding threats to performance in a VUCA world."

Prof. Paul Kinsinger and Karen Walch, Ph.D.

"The VUCA concept was brought home to many Americans after 9/11 but really gained currency in the private sector with the onset of the financial crisis in 2008-09, when companies and organizations all over the world suddenly found themselves faced with similar turbulence in their business environments and, subsequently, in their business models. Although the financial crisis has bottomed out and global growth is slowly returning, many organizations are experiencing a “new normal” in their business environments and are realizing that the pre-crash world — and its paradigms — are gone. As one author has noted, “We are moving from a world of problems, which demand speed, analysis, and elimination of uncertainty to solve, to a world of dilemmas, which demand patience, sense-making, and an engagement of uncertainty.”

Living and Leading in a VUCA World (

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